AN INTRODUCTION TO REVENUE MANAGEMENT FOR THE HOSPITALITY

AN INTRODUCTION TO REVENUE MANAGEMENT FOR THE HOSPITALITY

$ 2,830.00
Pesos mexicanos (MXN)
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Editorial:
PEARSON
Año de edición:
ISBN:
978-0-13-188589-9
Páginas:
351
$ 2,830.00
Pesos mexicanos (MXN)
Sin stock. Pedidos: Llame o Escribanos

Addressing an emerging course in Hospitality Management, this one-of-a-kind text outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths. while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field.