CONTEMPORARY ADVERTISING AND INTEGRATED MARKETING

CONTEMPORARY ADVERTISING AND INTEGRATED MARKETING

-10%
$ 700.00
$ 630.00
Pesos mexicanos (MXN)
AGOTADO. Informes: Llame o Escribanos
Editorial:
MCGRAW-HILL
Año de edición:
ISBN:
978-0-07-122060-6
Páginas:
813
-10%
$ 700.00
$ 630.00
Pesos mexicanos (MXN)
AGOTADO. Informes: Llame o Escribanos

This new edition of Contemporary Advertising and Integrated Marketing Communications continues to provide the type of comprehensive coverage that instructors and students have come to expect from the book. In the 12th edition we debuted our People behind the Ads feature, which helps to introduce students to some of the important individuals from advertising´s past and present. The group includes historical giants, living legends, and fresh new faces that are helping to change the profession. For the 13th edition we introduce three more exciting features which, like ´People behind the Ads´, are intended to help the ideas and concepts of the book come alive for students. The first new feature, which we call My Ad Campaign, is a chapter-by-chapter guide for students enrolled in classes that invoke semester-long campaign projects. From our conversations with dozens of professors, we know that semester-long projects are a major component of many advertising and IMC courses. These projects help students gain their first experience with the practice of advertising. We applaud instructors who make the effort to offer their students this opportunity, and we are proud to be the first introductory text to provide a chapter-by-chapter project guide.