The secret to sustainable competitive advantage for large organizations is not simply lowering costs or restructuring for efficiency. Companies need to be adaptable, flexible, speedy, creative, innovative and opportunistic. In short, they need to act in an entrepreneurial manner. Paul Burns? innovative book considers the personal qualities of successful entrepreneurs and the manner in which they do business. It also demonstrates how these qualities can be replicated to form an organizational architecture that encourages entrepreneurship at all levels within a company. Corporate Entrepreneurship pulls together many themes - from leadership, culture, creativity, innovation, strategy and marketing - using real-world case studies and the insight of entrepreneurial managers worldwide. Including new sections on sustainable development, ethics and the environment, this updated edition looks at corporate venturing, why social responsibility is advantageous and how to develop your entrepreneurial strategy for maximum effect.