The communications and design agency Imagination was founded by Gary Withers in 1978. It now has almost 500 staff, based in London, Hong Kong and New York, who practise a wide range of disciplines, from architecture, interiors, lighting and acoustics to graphics, film and digital media. Often dealing with high-profile theatrical events, Imaginations projects are sophisticated and highly orchestrated. This book features over 30 projects organized into thematic chapters reflecting their aims to inform, entertain, inspire, persuade and amaze. An introduction by design critic Stephen Bayley assesses the significance of Imaginations approach to communication. An extensive interview with Gary Withers, illustrated with over 350 projects from the course of Imaginations history, further explains the evolution of this unique company.