An inspirational guide to the creation and adaptation of letterforms, this book draws on examples from packaging, posters, television sequences and book design from around the world. The author, a highly successful lettering artist and graphic designer, demonstrates the principles of letterforms, the use of basic tools, and the many varied techniques and media airbrush, collage, cutting, tearing, stamping, faxing, photocopying and computer manipulation which allow professionals to create unique lettering effects. Building upon the current growth of interest in typographic excellence, this book will heighten awareness of lettering as a keystone of graphic design success.