The new edition of Management of a Sales Force is coming out as sales organizations must deal with unprecedented change. The age and ethnic mixes of the population of the United States are changing considerably, the population is getting older and less white. Many Americans are part of a minority group. People?s values are changing as we show more concern for our social and physical environments and our overall quality of life. Recent business scandals have led us to demand that leaders in government, business, and other institutions adhere to higher standards of ethical and social responsibility than in the past. More and more, businesses are internationally oriented, buying from andlor selling to the global markets. This is because the U.S. market has reached the saturation point for many consumer and industrial products, but new markets such as eastern Europe and China have opened up. European, Asian, and U.S. trade agreements have made it easier for companies to sell products and services in Europe, Asia, Central and South America, and Canada. Growth for many American companies in the future will come from the Asian, European, and South and Central American markets. At the same time, competition in the United States from foreign competitors has greatly intensified.