After eleven editions and over four decades, Mathematical Ideas continues to be one of the most popular textbooks in liberal arts mathematics education. We are proud to present the twelfth edition of a text that offers non-physical science students a practical coverage that connects mathematics to the world around them. It is a flexible book that has evolved alongside changing trends but remains steadfast to its original objectives. This edition continues to feature a theme that was introduced in the previous edition. Movies and television have become entrenched in our society and appeal to a broad range of interests. Every chapter opener contains reference to a popular movie, television show, or event, including discussion of a scene that deals with the mathematics covered in the chapter. The margin notes, long a popular hallmark of the book, include similar references. These refernces are indicated with a clapboard icon. Many of the chapter openers and margin notes have been revised for this edition. We hope that users will enjoy visiting Hollywood while learning mathematics.
