STRATEGIC BRAND MANAGEMENT

STRATEGIC BRAND MANAGEMENT

$ 5,370.00
Pesos mexicanos (MXN)
Sin stock. Pedidos: Llame o Escribanos
Editorial:
PEARSON
Año de edición:
ISBN:
978-0-13-266425-7
Páginas:
589
$ 5,370.00
Pesos mexicanos (MXN)
Sin stock. Pedidos: Llame o Escribanos

This book deals with brands-why they are important, what they represent to consumers, and what firms should do to manage them properly. As many business executives correctly recognize, perhaps one of the most valuable assets a firm has are the brands it h