THE CHANNEL ADVANTAGE

THE CHANNEL ADVANTAGE

$ 1,756.00
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Editorial:
BUTTERWORTH HEINEMANN
Año de edición:
ISBN:
978-0-7506-4098-5
Páginas:
328
$ 1,756.00
Pesos mexicanos (MXN)
Sin stock. Pedidos: Llame o Escribanos

A book such as this cannot be written in a vacuum. Although the image of brilliant marketing consultants hunkering dow to record their pearls of wisdom may be an applealing one (at least to the consultants), it would be a very poor description of how this book was written. Rather, it was a collaborative year-long effort between ourselves, our clients, our staff, and two very significant thought-leaders in sales and marketing, Dr. Rowland T. Moriaty and Neil Rackham.