When I mention software to senior executives, I get lots of reactions. Most are frustrated. They complain about missed commitments, quality problems, and unpleasant surprises. Others have been less closely involved. Software was a problem, but those problems have been handled. No one mentions the business opportunities of software. They think of software as a necessarv evil-something to be avoided if possible. While most executives would agree that the software part of their business is growing very quickly, they never think of it as an asset or an opportunity. By using the methods described in this book, organizations have transformed their software groups. The first Boeing team cut test time by 94%, an air force group doubled productivity, a Teradyne project delivered a large defect-free product. These and other organizations are getting outstanding results. However, they all started with a management focus on the opportunities with software.